Parle G expands its biscuit portfolio introduces Oats-Berries & Cinnamon Biscuits
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, is intensifying the portfolio of its lead brands Parle G and Kismi with two new offerings: Parle G Oats and Berries and Parle G Kismi Cinnamon Biscuits.
Parle is planning to strengthen its grip in the biscuit industry with ground-breaking offerings at affordable rates to tap newer consumers, and it is also enhancing its distribution approach.
By venturing into the health segment with Parle G Oats & Berries biscuits, Parle has developed a unique product with delicious ingredients to create a new mouth-watering biscuit.
The product will fill the gap of an affordable health biscuit available for a price pack of INR 10, thereby providing a healthy and inexpensive alternative for health-conscious consumers. Parle G Oats & Berries biscuits will continue the role of being the nationwide tea-time companion like Parle-G, by being an exciting and nourishing alternative.
While tea and Parle-G biscuits are a favourite for many, coffee and cinnamon are a match made in heaven. To treat the coffee lovers, Parle-G Kismi Cinnamon biscuits will be available in PAN India from August in striking bright packaging.
It is an enticing cinnamon product curated to accompany the coffee conversations of every caffeine connoisseur. Parle-G Kismi Cinnamon biscuits come with the legacy of Parle-G as well as Parle Kismi, both much-loved brands in the Parle Products portfolio.
The Parle-G glucose biscuit is the nation’s tea time companion, and the company now wanted to offer a dependable hit of taste with the Parle-G Kismi cinnamon biscuit to compliment coffee-loving consumers. The combination of cinnamon with coffee is a gastronomical delight and is an ideal partner to go alongside a coffee order.
The latest offerings will be available at Rs. 10 to consumers in the western markets of India and will soon be released in other markets by August. Parle aims to continue to provide products that are more accessible, affordable, and cater to various palates.