Kwality Wall has collaborated with INOX to promote its Trixy cheesecake cup ice cream

Frozen desserts and ice cream company-Kwality Wall’s is partnering with INOX to introduce ‘Trixy CineGame’-India’s first gaming experience on the cinema screen.

After a bad stint during the pandemic, multiplexes are now enjoying improved footfalls. At the same time, the sizzling summer heat has brought back the joy of eating ice cream outside of home.

So this year, Kwality Walls has launched a unique 3-layered dessert called Trixy Blueberry Cheesecake Cup and has partnered with INOX to not only create an unforgettable cinema experience for INOX’s audience but also the perfect launch pad and promotion of Trixy’s launch for Kwality Walls in a unique way.

Kwality Walls Trixy Cheesecake is designed to give a parlour like experience at home with 3 exquisite layers – crunchy cinnamon cookies, creamy cheesecake dessert, and a delicious blueberry sauce. The unique Multiplayer Onscreen Game brings to life the 3 layers of Trixy Cheesecake Dessert.

The unmatched and interactive gaming experience allows movie goers in Mumbai and Delhi to play a multiplayer game called Trixy CineGame on their mobile phones. All one needs to do is join the game through their mobile phones on the CineGame App, which they can easily download. The winners will receive surprise gift bags from Kwality Wall’s, but everyone is surely in for a great time.

Kwality Walls needed a partner to introduce this unique frozen dessert in an engaging and equally unique way, and who better than INOX to play this role! Cinema is a great place to embrace innovation and interactivity, and we are glad to associate with a like-minded partner like INOX to bring this launch to life on the big screen.

INOX is leveraging technology while providing audiences with experiences that engage and entertain them and bring value to our advertising partners. They are taking the ‘captivating’ cinema feel to the next level by introducing the unique playing concept of ‘CineGame’, making the break time ads-free and fun for the audience. This collaboration with Kwality Walls is a revolutionary step to make numerous touch points of the cinema journey more innovative, engaging, and memorable.