Bikano offers ‘Maa ka Pyar, Maa ka Dulaar’ in its frozen food range

Bikano, India’s favourite snack and packaged food manufacturing company, recently launched their latest TVC about how no matter where Indian children live, their bond with their parents and their Maa ke haath ka khana always remains strong. The TVC seems to have struck an emotional chord with the target audience, about Indians who reside away from home and crave wholesome homemade Indian food. The emotional way in which this message is rendered in the TV advertisement has connected strongly with them, evoking memories of the country and loved ones while spreading awareness about the brand’s superior range of quality, ready-to-eat Indian frozen food range.

Regarding the TVC and its resulting effects, Manish Aggarwal, director, Bikano, Bikanervala Foods Pvt Ltd, says, “For Indians, Maa ke haath ka khana is always the best, no matter where we go. And on all special occasions, all that we want is to taste that wholesome goodness of homemade Indian fare. Since that’s not easy for people living abroad, Bikano has decided to bring to them ‘Maa ka Pyaar, Ma ka Dulaar’ wrapped in frozen packs of Bikano Punjabi Samosa, Bikano Shahi Paneer, Bikano Garlic Tandoori Naan and Bikano Paneer Pakoda. All they have to do is warm or fry them, as required, and suddenly the aromas wafting from your dining table will remind you of your mother’s kitchen no matter where you may live. We are glad that with this new TVC we have been able to touch the hearts of several Indians living far away from their mothers and hope they now know that they can count on Bikano’s frozen food range to satiate the craving for quality homemade Indian food.”  

The TVC tells the story of a set of Indian parents trying to connect with their young son on his birthday, probably living far away, while the mother wishes she could again cook for him all the delicacies he loves. When they finally catch up on a video call, they ask him about the plans for his birthday. The son walks them over to the dining table to show a complete Indian meal, just like his loving mother used to cook for him every day. As the mother gets teary-eyed and wishes him ‘Happy Birthday’, a voiceover conveys the moment succinctly in the following words – “Bikano’s frozen food – Ma ka Pyaar, Ma Ka Dulaar aur Ma ke haatho  ka swadisht khana, desh main aur desh ke bahar bhi.”

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