The Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.

The Indian Central Consumer Protection Authority (‘CCPA‘) has issued ‘Guidelines for Preventions of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’ (‘Guidelines‘) to provide for the prohibition and regulation of false and misleading advertisements and endorsements made in relation thereto.

The Guidelines, which came into effect on 09 June 2022, apply to all manner of advertisements and require compliance from all ‘manufacturers, service providers or traders whose goods or services are subject of an advertisement’ as well as all ‘advertising agencies’ and ‘endorsers’ providing advertisements related services.

The guidelines lay down conditions for et. Al non-misleading and valid advertisement, conditions for bait advertisements, prohibition of surrogate advertising, free claims advertisements, children targeted advertisements, disclaimers in advertisements, etc. It further lays down duties of manufacturer, service provider, advertiser and advertising agency as regards the advertisements.