FreshToHome launches India’s first clean label Ready-To-Fry (RTF) meat snacks

FreshToHome – The world’s largest fully integrated online brand in fresh fish and meat ecommerce— is launching India’s first clean-label Ready-To-Fry (RTF) meat snacks on its platform. 

FreshToHome has successfully bridged the gap between great taste and good food. With no preservatives and no artificial additives, its lip-smacking assortment of crunchy snacks offers a quick and guilt-free fix for satiating people’s munching needs throughout the day. Taking less than 5 minutes to fry, this Signature Snacks range consists of 8 chicken-based snacks made with prime cut meats and real, familiar ingredients, and 2 vegetarian options. 

The Ready-To-Fry category has risen in the last 2 years owing to augmented demand for convenient snacking options at home. Powering this growth are youngsters/millennials living alone, working professionals, and households with demanding kids. Mothers are constantly seeking snacks that not just taste great but are also safe for their children. According to Shan Kadavil, founder, FreshToHome, the clean label Ready-To-Fry meat-based snacks will cater to the “chhoti bhook” and munching needs of the consumers. 

Since the RTF category is a huge opportunity, we wanted to launch snacking options that are differentiated from the market. And the best approach was to launch a range which personified the FreshToHome promise of #nochemicals, #nopreservatives and #noshortcuts while delivering a superior taste experience. He added, It is our commitment to give our consumers a clean-label product sans E numbers without compromising on quality and taste. Unlike most snacking brands, which have E numbers (which denote food additives) displayed inconspicuously at the back of the packaging. 

To launch this range, FreshToHome has kickstarted a 360-degree campaign which includes a main film featuring famous actor Nauheed Cyrusi as the lead, in addition to product films on digital and influencer videos on social media.