Bikano, India’s favourite snack and packaged food manufacturing company, recently launched their latest TVC about how no matter where Indian children live, their bond with their parents and their Maa ke haath ka khana always remains strong. The TVC seems to have struck an emotional chord with the target audience, about Indians who reside away from home and crave wholesome homemade Indian food. The emotional […]

Celebrated household name, Society Tea presents its bestselling premix category with Society Iced Tea- a refreshing beverage in Peach & Apricot flavour in Black tea and Lemon flavour in Green Tea. Society Iced Tea is a premix which is prepared by adding cold water and ice. It is a great alternative to other sweetened beverages, the product is a refreshing beverage, perfect for summer.

RSPL group, one of the well-known FMCG conglomerates, has launched a new brand, Baker By Chance. The brand strives to provide bakery products to cater to the needs of the evolving consumer. The USP of Baker By Chance is that it delivers bakery products made out of fresh and quality ingredients. Firmly abiding by the philosophy “Baking Quality with Passion,” the bakery offers a luxurious […]

With a vision to offer genuine organic wellness products and solutions for conscious and healthy living, Organic India, on the side-lines of International Tea Day, launched new and exciting variety of tea like Tulsi Detox Kahwa and infusions such as Peppermint Refresh, Moringa hibiscus, and Simply Chamomile. Each of the newly launched products have a unique taste and significance attached to it. While Peppermint combined with Tulsi will make […]

Perfetti Van Melle has joined hands with The Coca-Cola Company to launch limited-edition sweets, which will be called ‘Mentos Fanta’. The sweets will be available in singles and multipacks targeting different consumer sections. The product, which claims to offer the ‘fruity taste of a Fanta Orange drink’, will be available at retailers this summer. The partnership was a perfect match of two well-loved brands, both of […]

Now, here’s a stinker! Popular dairy brand Amul’s latest ice cream flavour is the Isabcool Kaju Anjir — “a royal treat for your sweet tooth and belly”. Amul is known for experimenting with Indian flavours and ingredients to bring out exciting new ice creams and drinks to target children and young adults, but with its latest flavour, the brand might have found its admirers in […]

SLMG Beverages, India’s largest Coca-Cola bottler, has been given 34.48 acres of land in Amethi’s Trishundi Industrial Area. The corporation intends to invest Rs 700 crores in the establishment of a beverage packaging facility. Mr. Mayur Maheshwari, CEO of the UP State Industrial Development Administration (UPSIDA), stated that it took only 17 days for the authority to design and allocate a “tailor-made site” of 34.48 […]

What is the right way to eat cereal—whether it goes into the bowl first and then the milk, or the other way around? Tropicana wants to elevate the discussion and take it to another level. The PepsiCo-owned beverage company announced that it would be launching a product called Tropicana Crunch. The cereal is designed to be eaten with orange juice as an accompaniment, as opposed […]

FSSAI has issued an updated final list of approved Rapid Analytical Food Testing (RAFT)-Kits, Equipment or Methods. A total of 75 RAFT kits, equipment, or methods were listed to be used for screening and surveillance purposes. These methods/kits/equipment were approved by the FSSAI across six product categories including edible oils, milk, water & alcoholic beverages, meat & meat products, fish & fish products, raw including […]

As the FSSAI gazette notified the Ayurvedic food product regulations, the food industry reacted cautiously to the development. The industry sources say that when the draft was out they had submitted their reaction  to the proposed regulations and now the regulations were notified, they’re in process of ‘studying’ the regulations. The regulations recommend designing Ayurveda Aahara as per the categories and requirements specified in the […]